Professional Beauty Corporation, headquartered in Orange County, California, USA and founded by Tito Booth in September 1999, made its Internet debut in February 2000 with the launch of the first web site, the Makeup Artist Network. The founder's original concept was simple. Why not use the Internet to promote the professionals of the Beauty and Entertainment Industries? Since that time the vision has expanded to include Web Design & Hosting, E-commerce and E-Business Solutions, On-Line Beauty e-Training, Healthcare Savings Plan for the Beauty Professionals and member subscribers and Professional Beauty Supplies. There's also an On-Line Digital Magazine, and a division dedicated to showcasing of Models, Photographers, and Entertainment Professionals; all with the emphasis on becoming the Internet Promotional Leaders for the Beauty and Entertainment Industries.

The first web venture, the Makeup Artist Network, has since become one of the leading Internet Portals showcasing the talent and services of Beauty and Entertainment Professionals. It is seen in 92 countries and receives over 500,000 visitors monthly. While other web portals seem to be disappearing the Network has seen a steady growth of 13% each month. PBN is dedicated to providing outstanding service; sending the Monthly Network Newsletter to approximately 70,000 beauty professionals has made this growth possible.